Reach new customers
Be discovered by guests in Bulgaria and abroad who are actively looking for mineral-water and wellness stays.
Springs Hotel Group
Independent hotels. Natural wellness. Authentic Bulgaria.
Springs Hotel Group is a new network connecting independent Bulgarian hotels with domestic and international visitors looking for mineral-water, spa and wellness experiences. We are now inviting founding hotel partners to help shape the collection from the very beginning.
The idea
Introducing the Collection
Springs Hotel Group helps independent hotels reach new audiences while retaining their ownership, their identity and their character.
Selected hotels are promoted together through a shared brand, a central website, digital marketing and professionally developed packages — so a small, independently run hotel can be found by guests who would otherwise never come across it.
The collection is being built hotel by hotel, with partners who care about genuine hospitality and about the natural mineral water, spa and wellness experiences Bulgaria is known for.
Why Join?
Six reasons independent hoteliers are joining Springs Hotel Group as founding partners.
Increase occupancy
Fill quieter weeks and shoulder seasons with packages, campaigns and referrals built around your hotel.
Access international marketing
Share in marketing activity aimed at Bulgarian, UK and other European markets, without building it alone.
Develop wellness packages
Get help shaping spa, mineral-pool and wellness breaks that guests understand and are happy to book.
Retain independence
You continue to own and run your hotel exactly as you do today. Nothing about ownership changes.
Join as a founding partner
Founding hotels receive extra onboarding support and help shape the collection during its pilot stage.
Flexible Hotel Experiences
Ways to stay
- Room-only stays
- Bed and breakfast
- Half-board
- Weekend escapes
- Longer retreats
Water and wellness
- Spa and mineral-pool breaks
- Wellness treatments
- Quiet recovery and rest stays
Travel and local life
- Transfers and travel arrangements
- Local experiences and guided days
- Seasonal and themed packages
How It Works
Four straightforward stages, at a pace that suits you.
01
Tell us about your hotel
Complete the founding hotel form with a few details about your rooms, facilities and location.
02
Discuss the partnership
We talk through how the collection works, what you would like from it and which partnership option fits.
03
Develop your profile and packages
We help build your hotel profile, photography, wording and the packages you want to offer.
04
Reach new customers
Your hotel is promoted through the collection to visitors in Bulgaria and internationally.
Founding hotel invitation
Help shape the collection from the start
We are inviting a small group of independent Bulgarian hotels to join as founding partners. If that sounds like your hotel, we would be glad to hear from you.